Launched in Paris in 2021, the brand is recognized as an innovative and disruptive project that enables it to express its unique identity.
The name "Baara" originates from Bambara, a major commercial language in West Africa, it can be used to express "work" or "hustle". The brand's aesthetic represents a fusion of West African identity, Parisian contemporary fashion and Hip-Hop influence.
With a distinct creative approach, Baara aims to serve as a bridge between forgotten narratives and modernity, celebrating both heritage and innovation.
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